Panda Express:
Beyond Orange Chicken
The Panda Express Orange Chicken flavor you love, minus the chicken equals; MIND BLOWN. We created a digital and social campaign to help launch the Panda Express x Beyond Meat collab.
Role: art direction, design, and animation/motion graphics.
Collaborators: Jenice Tuppolo & Eli White
We teased the launch of the dish with some emoji equations
for our fans to solve on IG stories and in-feed.
We announced the arrival of the dish on National Orange Chicken day.
We created plant-based gif goodness to keep fans (and tastebuds) enticed, throughout the rollout of the dish.
