Panda Express Sound Bites
Created buzz for a new dish, literally.
CD: Chris Szadkowski
CW: John Hickey
Producer: Tess Rockers
VFX/Editorial: Where The Buffalo Roam
We recorded sounds from the Panda Express kitchen during the preparation of Firecracker Chicken Breast. Then we challenged prolific musician/producer & Youtube star, Andrew Huang, to help create an
original song for the campaign using those sounds.
We integrated the track into our social feed by pairing it with visualizers showcasing the dish’s unique ingredients.
We supported the campaign on social with photography that
drove crave-ability, tempted tastebuds, and prompted online orders.
